So you want to boost your social media channels, get more likes, followers and engagement? Fantastic, you came to the right place. When it comes to social media, most are pretty clear on what they are after and 90% of the time it is likes and followers. But if you don’t happen to know your mission, goals and milestones, there is a 100% chance you will never reach the likes you are after. You need a social media strategy. A good one. And now is the time to talk about how to create social goals the right way.
Step 1: Create a goal and milestones
What is your goal on your social media platform? What are you hoping to achieve? Have a brainstorm with your team and create a goal – don’t say “we just want more followers”. Think “we want to reach 100,000 followers in 12 months.” This will be your long term goal.
But for most people, long term goals are not enough. Getting that engagement takes time and patience and if you don’t develop a clear social media goal plan, there is a good chance you will not make it.
So let us say you want to reach 100,000 followers in 12 months. Write down how many followers you have now and how many followers you wish to reach in 1 month. Repeat the process until you get to 12 months. That is your first step to creating social goals the right way – but that is not all you have to do to do it the right way. .
Step 2: How are you going to reach it?
Now it is time to develop a concrete content plan. How are you going to reach those social media followers?
Answer the following questions for each of your platform:
- Who is my audience?
- What will my social media content look like?
- How often will I post?
- Will I put any money behind it and use advertisements?
- Will I do giveaways?
- Am I adding my social media call to action to my email newsletters?
- How often will I engage with other accounts in my niche?
Step 3: Develop a budget
The truth is, unless it happens by some miracle, a chance of getting a huge amount of subscribers without putting money behind your content is almost impossible. Sure, you could always buy subscribers, but it will not bring you any quality engagement. It is time to think outside of the box. Luckily for you, social media made account advertising slightly easier.
Almost every social media platform allows you to put money behind your content and reach a larger audience – it all depends on how much money you want to spend on it and how often.
So based on your 12 month timeline goals and your concrete content plan, develop a budget.
Step 4: Prepare content in advance
Creating social media content takes time and money – the truth is, most people don’t tend to gravitate towards your account unless they see you have some quality content posted beforehand. So whatever your business is, make sure your audience has full access to all information they need to know.
Think about your social media accounts as the honey – you just need the bees. How will you get them?
The best thing you can do in the first months is mass post to create your content archive. This will be your social media content base.
Step 5: Research your niche
The next thing you need to do is research your niche. If you don’t have the budget to reach your goals, you need to find another way. So make sure you do a thorough research of who is in your niche – collaborating in social media is a fun way to expand your network and gain new followers.
- Search by hashtags
Write down at least 50 relevant hashtags to your business and use them on your posts and comments.
- Search by users
Write down at least 100 relevant users. You can find them by search or even by the hashtags from your previous search.
- Use Google
Search for ‘best YX social media accounts to follow’ with your niche as a keyword and you are guaranteed to find at least 20 people you should pay attention to.
- Follow everyone in your niche!
Step 6: Use social media tools
To make sure you stick to your goals, you should invest in and learn how to use the following social media tools:
- Social media calendar & management (CoSchedule, Hootsuite or Buffer are all popular choices)
- Graphic design program (Canva or Picmonkey are budget-friendly and extremely diverse)
- Content distribution tool (OutBrain, Taboola or Quuu allow your content to show up on other sites under ‘suggested blog posts’)
Step 7: Engage, engage, engage
The key to developing your social media community and staying relevant to your followers is to actively engage. We are talking about spending at least 1 hour per day on social media replying, commenting and liking posts in the same niche. If you don’t have the time, you can always use automated engagement tools, but the very best way to reach your goals is to engage naturally.
Don’t worry – this is the fun part! With engagements come collaborations and a chance for a bigger exposure. Remember how you had to write down at least 100 relevant users in step 5? Engage with those users on a daily basis.
Step 8: Track your goals each month
Don’t forget – social media is a full time job for some people. Make sure you track your goals each month to hold yourself accountable. If you work in a team, send the report to the entire team. If your goals are big, do this every week.
Don’t give up on your goals. You should only slightly lower them if you don’t find yourself progressing after a few months. If that happens, do a report and note down what went wrong. Did you pick the wrong strategy? Is your audience uninterested? Are you putting out enough original content? Engaging enough? Once you figure it all out, re-do your goals and strategy.
And that is it! You can easily create social goals in just 8 steps and we promise you will start noticing results very soon. And if you feel stuck, let us know. After all, we are here to help you create the best social media goals and implement your next social media strategy.