Social media marketing might seem like a scary task to manage for many, but the truth is, there are several must-have apps to use for your iPhone so you can survive this social media jungle we live in. You have probably noticed that there are tons of apps out there and if you are running multiple accounts for several businesses, it can get a bit overwhelming. The truth is, you do not need every single app on the market and there are easy ways to manage all those apps straight from your iPhone!
Typically, businesses use Facebook, Twitter and Instagram, and depending on the niche in which they are in Pinterest and Tumblr might be part of their social media platform collection as well. However, the question is: how can businesses, and more importantly, how can YOU manage these apps the best way possible and stay alive in the social media jungle.
Well, here are the apps that will help you.
1. Hootsuite or Buffer
What it does: social media management tool
Both were made for the same purpose – to help you manage all those social media apps and make the publishing and scheduling process a bit easier. Both Hootsuite and Buffer allow you to do your social media management for all platforms from a single app and the best part is, you can schedule all your content in advance.
Hootsuite is also used to monitor trends and follow specific hashtags as well as the accounts of your competitors, making it easy to stay on top of content.
Both platforms have millions of users and they are by far some of the most popular tools for social media managers.
What it does: Pinterest and Instagram management tool
Unlike Hootsuite or Buffer, Tailwind works best with Pinterest and Instagram which heavily depend on visual content. Apart from scheduling your content, Tailwind also allows you to find specific trends through insights and monitors your brand and progress on the platforms.
You can also use Tailwind as a reporting tool and even launch contests straight from the app. As Instagram can be a bit tricky when it comes to reporting, Tailwind makes that easier for you. It also allows you to schedule Instagram content and get a sufficient analytics and reporting database which is extremely useful for your social media reports.
What it does: Become a graphic designer without using Photoshop
You can use Canva on the web, but also via the mobile app when you are on the go. It is by far one of the most popular apps and websites used by thousands of social media marketers out there.
The best part about Canva is that it is completely FREE. If you are not familiar with the platform, here is what it does. It allows you to easily design content ranging from infographics to other social media posts.
Need to add text and some fancy graphics to it? No problem, Canva comes with pre-made templates and all you need to do is change the text and make it your own.
4. Bitly app
What it does: Link shortener
Shorten your links with Bitly and have more room for your text. This app is especially useful for your Twitter posts!
But there is more to Bitly than meets the eye. You can also monitor your links, create your own links that match your feelings, bundle them by theme, and auto link all your posts. Pretty handy when you do not want an essay-long link on your dashboard.
What it does: Finding relevant tags
Every social media marketer should know the power of hashtags and know which to use in a certain category. The problem is that there are far too many hashtags out there and they are never-ending. With Tagstagram, you can find the 30 best hashtags in your niche – no fuss, no problem.
What it does: Task automation tool
IFTTT (If This, Then That) is a very underrated, but at the same time extremely useful tool for those who need to follow a bunch of steps after they publish content on social media.
With IFTTT, you can easily automate actions whether it is saving Instagram photos to a Dropbox account, sending notes on your email or even updating your contact list into an Excel sheets.
IFTTT is a powerful little tool that helps you make your social media management (and other management-related tasks) just a little bit easier. You’re welcome!
What it does: Combines task management
Quip is a powerful app that lets you combine various task management tools you use within your team. For instance, it lets you share your documents, spreadsheets, task lists all in one place and comes with a team chat platform you can easily use to communicate with everyone in your company.
On top of that, each document can be easily imported from and exported to just about everywhere.
What it does: Photo editor
VSCO is a popular photo-editing app that allows you to easily fix your photos and share them with VSCO community. The editing tools available are very simple to use and perfect for anyone, whether you are a beginner or someone who is into professional photography.
What it does: Tracks your online presence
With Mention you can completely monitor your online activity and keep an eye on who is talking about you on social media.
This app is very popular among celebrities and bigger companies to oversee their presence on the Internet. You can also share your alerts with your team and assign an individual to a particular tracker.