You might have noticed by now that the popular automation tool Instagress is shut down. Instagram updated their terms and conditions, all 3rd party services using their API weren’t allowed to use ‘Insta”, “Gram” or “IG” in their product name. There are so many automation tools circulating the world wide web. They basically all share the same features and are priced similarly. HELP! Which one do you choose? No need to panic! We tested picked out the best one for you and tried it out, so you don’t have to.

New king in town, Archie.

Archie is the more subtle version of Instagress. It’s less agressive as Instagress and the pace is lower. The tool  simplifies Instagram marketing and promotes slower, safer marketing methods. Carefully targeted liking of content looks and feels much more natural. Nobody likes it when the bod is too obvious. Keep it natural.

  • Like Instagress the tool lets you target based on location, hashtags en profiles. The Big difference with Instagress is that Archie doesn’t offer automatic following.
  • Another advantage:  It’s a lot easier! No more confussion and features you don’t understand. Just the basics you need.

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Is an automation tool for me?

Always keep in mind that automation tool sush as Archie are there to help you grow your community but are not a WONDERtool. Creating and maintaining your own social media account for your company is what’s really going to pay off.

It’s a great way to let people now you’re out there but that’s just the start. When you get that ‘follow-back’  it’s just the beginning of your relationship.  Just like any other relationship you have in your life, if you want it to be long-term you have to work for it.  Keep engaging with your followers, answer their questions and keep posting interesting and relevant content.