We wouldn’t be WE LIKE YOU if we chose for the flock of pigeons. Oh no, we go full flamingo! And we advise you to do the same thing. Please don’t reach out to those influencers with a massive followers count if you want to have any credibility at all, bigger isn’t always better (except when it comes down to cupcakes, but that’s another story).
The bubble is about to burst. Consumers already know that influencers get paid by brands to show off their newest product and they don’t believe in it any more. People are getting sick and tired of this marketing strategy; we guess we know why they put the “flu” in “influencer”. It’s not about reaching a big audience anymore. Reach is still a good thing though, but you want your consumers to really engage in what you’re saying and (most importantly) selling.
Word of mouth is still the number one reason why people buy your stuff, the opinion of someone that you trust is key in making that one crucial step. That’s why consumers tend to ignore the “opinion” of an instafamous blogger and believe that one profile with 800 followers that talks so passionately about what they love and do. People like the fact that micro-influencers have a voice that’s completely their own, and that’s what makes them reliable and honest. They stick by what they stand for and if you can get a micro-influencer to promote your product, you are in!
But the big question is: how? How do you get a micro-influencer to be your brand advocate? It all start with finding the right one. Skinny-dip in your community and show them that you’re involved and that you care about their needs. It will take a sh*tload of time, but it’s so worth it! Once you got your micro-influencer, you tell them exactly who you are and what you stand for and why you want them to work with you. Transparency is everything! That way, you’ll get really close and that’s what you need. When you have a great connection with your micro-influencer, the better the content will be (and the results as well).
So why just get one brand advocate? Talk to a few micro-influencers and bring them together. When you connect more micro-influencers to your brand, your message might just have more impact because they carry out your philosophy together! They might do a collab because they really like what you’re all about and that makes your brand all the more believable and reliable. And that was just the tip of the iceberg! We’ve got so much more up our sleeves… Are you interested in the next steps? Let’s talk social and drop us a line!