Time passes quickly, it’s already August.

Before we wave the first month of Summer goodbye, we like to list 5 awesome social media updates you might have missed in July. 


Last month I went to the States, where I discovered a bunch of happy (food) must-visits. Yep, I am that type of girl who always check Instagram (user generated content) before I enter. But one day, NYC local friends shared their thoughts about Maman … Like wow! That’s why todays shout out is focused on Maman NYC Instagram account; nice photography, a beautiful feed and funny copy. And in case you wonder, diet always starts on Monday.

{diet starts monday} #nutellabeignets #mamannyc #nutella {photo @no_leftovers_nyc}

Een bericht gedeeld door maman (@_mamannyc_) op


I am not a dog – person, but this Instagram post by Blue Bottle Coffee definitely put a smiley on my face when it appeared in my feed. Not because of the dogs, but the copy “Blue Bottle ,Coffee: Here for all of your awkward first dates. #dogsofbluebottle” really made my day. Please make sure you Insta follow these guys, and when in the neighbourhood one day definitely pay them a visit.

Coffee: Here for all of your awkward first dates. #dogsofbluebottle – ?: @harperleescorsese ?

Een bericht gedeeld door Blue Bottle Coffee (@bluebottle) op


Stand for something, at & Other Stories they make sure you do. I love the way they communicate through social media; amazing photography, lifestyle content without being too pushy or too commercial and the use of perky copy. I like the way how they set up their Instagram account, like, at first sight this account gives the impression it’s one of your best friends’ Instagram accounts.

Looking back on the weekend. #andotherstories

Een bericht gedeeld door & Other Stories (@andotherstories) op


As the H&M Group prepares to launch the newest retailer in its arsenal, it’s enlisting the help of social media — namely Instagram — to build interest. Arket has been raising consumer awareness since March, when it first began sharing images on its Instagram account. A dedicated Facebook account came shortly after, with initial posts showing up in June. Shared content through Facebook or/and Instagram shows what it’s all about.

004003-941 27-29 Long Acre, Covent Garden, London. The new ARKET store will open later this year. #ARKET

Een bericht gedeeld door ARKET (@arketofficial) op


Back to Belgium, where Poule & Poulette is one of my favorite lunch spots. July 21th, welcome to Belgium’s National Holiday; the day when some brands are allowed to show the combination of red / black and yellow, even on social media. Guess what Poule & Poulette did … they grabbed this opportunity to put their BE – origin in the spotlights and to inform all food lovers their products are caring a ‘Belgium made’ label.

Naast deze Nationale Feestdag, zijn ook onze kipjes 100% Belgisch! ? #poulepoulette

Een bericht gedeeld door Poule & Poulette (@poule_poulette) op

Want to be featured in future posts like these, but unsure whether or not your social media campaigns got what it takes. We can help you optimise them by inspiring you with new social media marketing tactics. Feel free to contact us anytime.

ROI, social media ROI, social media marketing trends, social media trends, social media marketing, advertising, social media agency, facebook, twitter, snapchat, social media campaign ROI