Reputation is everything.
It’s important to ALWAYS know what people (customers – competitors – press) saying about YOU. On any given day, it can be tricky to keep up with what your audience is sharing across a variety on social media platforms. So, we’ve rounded up some of the best FREE social media and brand monitoring tools!
#01 – Social Mention – Real Time Search
Easy peasy, type in the keyword(s) you are looking for, click ‘Search’ to see the links to your mentions. Sort by timeframe or/and source. Social Mention is an excellent way to learn about brand mentions and interactions in an easy-to-digest visual format. There’s more, find your brand’s strength, the sentiment, the reach and the passion of the posting. Thanks to Social Mention you will receive insights related to (top) keywords, users, hashtags and sources.
#02 – Mentionmapp
Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. You can see who mentions you the most, as well as who retweets you the most (using Retweetmapp). It’s interactive, too. That way, you can click through and see how your interactions are connected – if you want to keep an eye on the impact or reach a positive (or negative) tweet about your brand can have.
#03 – BuzzSumo – Find The Most Shared Content And Key Influencers
Big like! BuzzSumo aggregates data about the number of links to your domain and pieces of content receive – on social media, and via backlinks. These insights can help you determine which content formats perform best on each network, giving you ideas for web pages and pieces of content to replicate again. It’s free up to a certain number of links, but after that, you have to pony up some cash for the Pro version.
#04 – Hootsuite – Social Media Marketing And Management Dashboard
Hootsuite works like TweetDeck, but for all of your social networks. From your dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics — all in one place. Hootsuite integrates with Twitter, LinkedIn, Facebook, Instagram, YouTube, and Google+, and although it’s free for individuals’ accounts, businesses and enterprises have to purchase paid versions.