There’s absolutely no doubt you’ve heard about them. We’re pretty sure you even use them on a daily basis. Yep, we’re talking emoji’s. Emoji’s are becoming an indispensable part of social media marketing and you too should start integrating them in your campaigns!
Emoji’s are being used by brands everyday, it’s a fun and creative way to interact with their customers in a professional environment like their customer service or the subject line of a newsletter. Emoji is the fastest growing language in the history of the UK, they sometimes express certain emotions even better than words can do! Despite this fact, you should not bombard your messages with emoji’s, consider a strategic approach so that their meaning remains clear to the readers.
But, what are the exact guidelines for using emoji’s? Because you really need some structure and not over-use them in a random way.
It’s important to know the exact meaning of an emoji before you start using it. A simple heart emoji comes in many different colors, each with a different purpose and meaning. Some meanings can be ambiguous and you don’t want to represent something your brand doesn’t stand for, because that might damage your reputation. Emojipedia can help you with that. Do the research before throwing them in your next Instagram, Facebook or Twitter post.
According to statistics, emoji’s can significantly improve your social media channels and increase the conversation ratio on your posts. That’s because it only takes 0.25 seconds for our brain to process visual content, which is waaay faster than textual information. But the most important rule is ofcourse to avoid excessive use of our favorite little smiley’s.
Here are some great examples of brands who succesfully managed to get their emoji on in their social campaigns:
You can now order Domino’s Pizza, simply by sending a pizza emoji through Facebook messenger, Twitter or even text message. You can create a “pizza profile” on their website where you can fill in your contact info and favourite pizza. The emoji is meant for an easy and fun way for ordering your favorite snack.
Coca-Cola was the first brands to use a paid emoji on Twitter in branded content. Twitter developed a custom emoji for the #ShareaCoke hashtag, namely two coke bottles clincking in a toast. The goal was to create the worlds largest “cheer”. Bottom’s up!
WWF has launched an emoji-based campaign on endangered animals, named #endageredemoji. They are raising money to protect these certain species and their habitats. The campaign revolves around 17 emoji animals – the monkey, tiger, elephant, snake etc. – each respresenting an endagered animal. Users were supposed to sign up for the campaign and at the end of the month, WWF would count the number of times you used one of the emoji’s in your tweets. Each emoji was worth a donation of £0.10. The campaign received a total of 559.000 mentions in the first month of its launch. Pretty wild, huh?
We can safely say that emoji’s are essential to your content marketing. It will get you a 33% higher share rate, 33% higher comment rate and a 57% higher comment rate, so it’s definitely worth a try!
Don’t have a clue of how to succesfully integrate emoji’s in your social campaign? Not to worry, WE LIKE YOU to the rescue! Give us a ring or drop us a line and we’ll be gladly at your service.