As we all know, getting a Facebook page to grow can be pretty challenging.
In this blogpost, we’d love to share 10 golden strategies you can try today to increase your Facebook engagement tomorrow.
First of all, post when your fans are online. The best time to post on Facebook depends on the audience you’re trying to reach. Finding a perfect time to post could be a solution to optimize your Facebook engagement. Keep in mind: “The less people want to be at work, the more they are on Facebook”. Think about the end of the week or weekends. Engagement rates are 18% higher on Thursdays and Fridays. This was shown by various figures I found. Another study found that engagement was 32% higher on weekends. (http://bit.ly/WLYsource1) Conclusion? The end of the week is definitely a good choice. But does “the perfect timing to post on Facebook” exist? The answer is: sort of, but also NO. There’s been a lot of research to figure it all out, but one thing’s very clear: almost every study show us different peak times. That’s because all audiences are slightly different, of course. For example: A high school student has a totally different schedule than a college student (who sleeps until noon 😉 ) And don’t forget, different businesses with different audiences may find different days and times that work best for them. There is one way to find out the best time to post on Facebook. Do some research and experiment with your own target audience!
Pose a question, one of the best and simplest ways to start a conversation with your audience is to ask them a question. If your audience can relate with it and you can find a way to leverage the audience’s interests, it’s very hard not to react.
Include a call to action (CTA). It’s important to ask people to engage, because you want your fans to do something. This is the key rule for any kind of marketing/ engagement on your Facebook post. Integrate a CTA in every post. You need your fans to click it, view it, share it, like it,… . Yup, keep that Daft Punk song in mind! Because without a CTA, a story never takes off. If you don’t integrate a CTA, you’ll never get your audience to go on your adventure.
Be personal, reply to people. You want people to react and engage with your content. So if someone actually takes the time to react on your post, please don’t ignore them. You should check your comments regularly, so you can reply as soon as possible. The longer you wait, it will become more difficult to continue the conversation. Make your fans feel unique and they’ll be more willing to engage with your future posts as well.
Don’t turn your Facebook page into the company’s blog. Shorten your Facebook posts. Facebook posts aren’t for paragraphs. People don’t go on Facebook to read long form content. Posts until 50 characters receive the most engagement. The more characters, the less engagement on that post. Remember KISS: Keep It Short and Simple! xoxo
Integrate Facebook contests to get more engagement. Facebook contests reward your loyal fans, but it also creates excitement and it will help users to find your Facebook page and frequently visit it to check if they have won. With contests, you can target the engagement that you would like from your audience. You can choose which form of engagement you would like to have.
The frequency of posting also has a huge effect on Facebook engagement. A study by Buddy Media showed us that pages that post one or two times a day receives 40% higher user engagement compared to pages that post 3 times a day. Like the ancient proverb says: quality above quantity.
Pictures, they are worth a thousand words. Pictures stand out better compared to status updates or posted links. They stick with you for a whole while longer than just plain copy. It’s one of our favorite ways to build engagement!
Why try to reinvent some things? Sometimes, the best way to gain Facebook engagement is to publish more of the same type of content that was successful in the past. Just start creating more of it!
Use your fans’ content. Facebook is a sharing economy. Sharing is how we build relationships with the audience and others. So user-generated content is something we really can’t miss out on.
So that’s that, strategy in a nutshell! But are you looking for that little extra? A real strate(d)gy? Then you know what to do, drop us a line or give us a call!