Good news, they do! But the game has changed.
In the past, brands used to give free iPads as a quick way to earn attention, but that doesn’t work anymore. Customers aren’t satisfied anymore with ‘something for nothing’, they want more experience related prizes.
- Sharing Is Caring
Yes, back at it again with the old cliché saying, but there’s some truth to it. On social media, people are trying to connect with others through experience. If you choose a more experience related prize, chances are that they’ll share it on social media and link back to you. That way, you expand your social visibility and more social sharing power. Let’s be honest, what prize would you share more on your social media; a free dress or an invitation to an exclusive release party of the new collection?
- Type of Contests
Comment giveaway campaigns are a good way to connect with people, because it’s easy and fast. If you ask to much of them like ‘post a selfie with’ or ‘share this picture on your Instagram’ (which is against the guidelines by the way), they’ll probably skip the contest. In my opinion, the best way is to ask why they deserve it. You’ll probably get tons of cliché emotional answers, but you get the opportunity to use the content or simply choose the most original answer as the winner.
Users also expect more in-the-moment engagement from their favorite brands, and for that reason live video is a great way to interact with them.
- Make Your Mark
Don’t be like the rest of them, darling. Contests are a great way to increase engagement, but you still need to convince customers to interact with you. Find a way to differentiate yourself from your competition and show them your brand personality in everything that you do online. From the way you walk to the way you talk.
- Mark Zuckerberg’s philosophy
We all know he ain’t a fan of boosting companies without getting money for it. So don’t get your ass burned by doing a giveaway. Every social media platform has its own specific guidelines but here are the most common ones:
- Don’t ask customers to share your post on their social media.
- Don’t pick a winner by random chance.
- Draw up clear contest rules with the mandatory particulars.
- And the winner is *drum ruffle*
One piece of advice, random picks won’t do you any good. Even tho choosing the blogger with the most followers will give you hate (believe me), don’t choose by random either. This might seem the fairest thing to do, but it’s also important to find a winner that will expand your reach. Take the time to choose a winner by originality, someone within your target audience, maybe a potential customer in the future, has a large reach, and so on. Basically make this contest a win-win.