There are two things in our lives that matter the most.
Of course we’re talking about ice cream and even more important: an aesthetically pleasing Instagram feed. Not only as an individual, but also as a company, people like to check your Instagram when they meet you for the first time or if they need some information. And let’s be honest here, how often do you search this platform before any other one? Here’s a quick reality check: people visit your Instagram more than your website. And that’s great news! Are you with us, or not? No problem, just keep up as we go through some tips and tricks to improve your new home page: your Instagram feed.
Let’s talk about corporate identity. I mean, how important is it to show off who you are as a brand or company through visual aspects? You’ve certainly spent some time and money on your website, from copy to lay-out. So, why wouldn’t you do the same for your socials? It’s basically a win-win situation. People notice a page through their relevant -and pretty- feed, visitors turn into followers and followers turn into customers. Easy peasy lemon squeezy. Sounds like a great deal, right? Well, there’s more. Let’s go on.
First things first, do you own an Instagram account? If not, you should probably get one asap. Just for the simple reason that people have the intention to check themselves in at locations and tag companies. Having an account, a location and/or a hashtag, would make things so much easier for your customers. Besides, it gives you more visibility and you’ll get noticed by other Instagram users.
Let’s say that’s the “easy” part, now shit’s about to get real. Instagram is -mostly- used to share pictures. A great way for us to be creative and innovative. But, we have to keep in mind that our Instagram is our home page from now on. Even though it is all about the visual content, there’s also our friend ‘the bio’. Let’s say this is our ‘above the fold’ copy aka what people read before their scroll through your feed. A bio is a short copy, describing who you are and what you do. Don’t add all those emojis and different fonts. Be short, be clear and be clean.
So, what about the call-to-action? We’re still keeping that one, no worries. You’ll often see “link in bio” when you scroll through your timeline. That means people refer to their account and their bio, where we can find a link. This link is the call-to-action. Notice that you’re link should be shortened into a readable link that explains what people are going to click on.
Next are the Instagram Stories Highlights. These are going to perform as “pages”. Be creative and make some icons for these highlights. You could make one for “about us”, “spring collection” or “our team”, the choice is up to you: go loco!
Last but not least, the most fun part: your content aka you’re aesthetically pleasing feed. Keep in mind you probably have a corporate identity you should not abandon. But that’s no reason to not be creative, right? Instagram is an inspirational platform so be inspirational for your peeps. Post creative and cool content, things your followers want to see. A great way to create a pretty coherent feed is to apply the same filters or follow the same pattern in colors, style, etc. The hardest part about this? Trying to keep up the good work.