The sweetest gift this season, is the one which makes us realize how much time we spend/waste on social media.

With a new feature on Instagram last week and that same feature joining the many applications on Facebook this week, Facebook responds to the correlation of social media and mental health issues. After a range of tech reports published by different players in the industry (even Facebook itself), we’re seeing more and more awareness about the effects of social media and online presence on mental health issues within modern society.

Facebook’s answer? A clock.

And there goes the alarm ringing in my head

Having trouble restraining yourself from taking out your phone and going on an endless scrolling frenzy through shirtless models, beautiful interiors and traveling destinations way above your budget? We know the struggle. Through a new Facebook feature you’ll be able to manage your time spent on social media and even limit how much time you’re spending by setting daily limits. Instagram launched a similar tool last week called Your Activity, in which you can see how much time your spending on the app every day and on average on a weekly basis.

Katja Verloo, social media agency, instagram, internship, intern, WE LIKE YOU,


No clocks without alarms. The purpose of these time tracking features is realizing how much time your spending on social media and realizing whether your fine with it or actually hate it. For anyone who doesn’t have the self-restraint to change this number, Facebook and Instagram use the real causes of distraction, notifications!

Once your time limit has been reached, a notification will pop up telling you you’ve spent your entire scrolling budget for the day. You choose between accepting it or editing the reminder to keep scrolling away the rest of your day. The choice will always be up to you.

Lifecoach Zuckerberg and fast food salads

We’re not surprised to see social media respond to mental health problems. As said before, Facebook commissioned its own report that stated a relation between passive social media usage and mental health problems. This puts Facebook as a company and its different brands in a bad daylight. Facebook needs its users, so they will always motivate people to come back to their platforms and boost a maximal usage.

“But Zuckerberg cares about the users and wants us all to feel great.” Does he though? In our opinion Facebook is making the right response to some serious accusations. But in the end, they’ll never disapprove of the amount of silly status updates precariously written by anyone in their community. “Keep scrolling, Patricia, you’re doing great.”

These new features are like serving salads in McDonalds restaurants, addressing the core issue, but not really. You can warn us all you want, we’ll always end up with a big mac and some nuggets anyway.