Couples walking hand in hand, red hearts everywhere and chocolate basically thrown at your face. Yep, it’s that time of the year again, it’s Valentine’s Day! Really hard not to notice when almost every brand is posting about it. Some as cliché as it can get, but some are actually heart-warming. Our 5 favorite social campaigns? Let’s go!

#1 – Dunkin

The heart-shaped donuts might not come off as a surprise, but have you heard of ‘Dunkintines’ yet? For every dozen donuts you buy, you get a package of VDAY cards to share with your lover. With captions like ‘Let’s be dunk-in-love’ and ‘You’re a-dough-able’, you can give your date night a sweet twist. No matter what you say this Valentine’s Day, #sayitwithdonuts!

#2 – Target

Have you always wanted to shine on Target’s social channels? This is your chance. All you have to do is snap a photo of yourself ‘holding hands’ with your Target cart filled with items that represent your existing bae, dream bae or Target as your bae and use the hashtag #TargetBaeChallenge. The perfect example is a couple that met at Target and is going to marry soon. Like Target says: #TargetLove exists. 

#3 – Hallmark

Valentine and vinyl, Hallmark thought it was the perfect combination. And let’s be honest: a vinyl record extra never hurts! Every card comes with a 7 inch vinyl record with songs from love song experts like Bruno Mars and Michael Bublé. Some Instagram fans might even get a special delivery. It’s the little things, isn’t it?

#4 – Ben & Jerry’s

Who says Valentine’s Day is only for the lucky few? Being single doesn’t mean you can’t treat yourself and Ben & Jerry’s gets it! For those who celebrate Valentine’s Day alone, they brought a new flavor to the market: an overload of love with caramel hearts, extra chunks and swirls. Thank you B&J, just what we needed!

#5 – innocent 

After a bunch of donuts and a cup of ice cream, you better not forget your fruits and veggies, boys and girls. Innocent makes it a lot easier with their cute little Valentine with the most amazing pick-up lines. After all, nothing says ‘I love you’ like a piece of fruit. And now tell us, who makes you kiweak at the knees?


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Nothing says “I love you” like pieces of fruit. #valentinesday

Een bericht gedeeld door innocent (@innocent) op