… since Facebook is showing me stuff in my newsfeed and I don’t know why.

 Maybe the Facebook algorithm is what makes our fate. Without it, what would shape our lives? Perhaps if we never veered off course, we would never fall in love with that new pair of shoes, that new dress, heard that new song, or just saw the most funny meme, or be who we are.

But they say nothing lasts forever. Dreams change, trends come and go, and apparently, so does the ‘not knowing’ of the ins and outs of our Facebook algorithm.

Because since a few days, Facebook is rolling out a new ‘Why am I seeing this?’-option for all posts that show up on your newsfeed. In this option you will get specific insight info as to why you get to see certain posts.

It kind of looks like this:

As the photo is showing, you really see here what the key elements are, as to why you are seeing a specific item in your feed. Whether it is a post you liked or loved, a membership of a Facebook Group, people you are friends with that showed interest in a topic, popularity of certain posts and so on.

It could be a great and helpful tool to help users understand why certain posts are being showed to them.

Also, it is possible to take action to control their feeds.

And since this is a possibility for the organic posts in the feed, it is of course the same for ads. This is kind of surprising for us since this has always been a really big secret to the consumer.

Which makes it even more special is that you now not only can see specifically why an ad is showing up, but also detailed information like when the advertiser uploaded the ad, or if he worked with another marketing partner to run the ad.

Katja Verloo, social media agency, instagram, internship, intern, WE LIKE YOU,

Based on this, it is much easier as a customer to take action, block ads or report data misuse.

The biggest objective of Facebook is to expand the information they have now on violations of advertisers, because they say ‘platforms alone can’t decide what’s right and what’s wrong’.

But of course we all know that another objective is to gather more consumer information. So keeping all in mind we think this might be a good thing and we are so excited to see how this all works out, gather information and personalize our own news feeds even more. Until then, laugh at the confusion, live for the moment and know that every post in your feed is there for a reason.