“Oh no, not another post about the Facebook algorithm”. Surprise ya’ll, Zuckerberg is changing things up yet again, but we’re here to sort things out and walk you through your renewed feed.
So in a dire attempt to keep us scrolling through the chaos of our Facebook newsfeed another update is coming soon and it’s all about besties and bad copy.
First things first: “the best friend update”. Ever found out you missed some important updates from your best friends on your newsfeed? Well, we’ve got good news for you, because this next update is all about connecting (and stalking) your besties even more. By looking at patterns that emerge from people that are tagged in the same photos and posts or interact frequently, Facebook wants to push content from your favorite contacts to the top of your feed.
In short: the algorithm is changing again to show you the content you wanna see, which is a good thing since an overload of content is posted on Facebook every day. Content posted by your closest friends and contacts will be easier to find in the storm of daily posted content. Will you still miss certain posts? Probably. But Facebook is developing its service as much as possible to show you relevant content and get you scrolling through that feed again, instead of immediately closing the app to switch to Instagram.
“This doesn’t mean News Feed will be limited to posts from only certain people and it doesn’t mean you will necessarily see more friend content. Rather, you will likely see posts from those you have close relationships with higher up in your News Feed.”
So hey besties, I’m watching you. And I will see everything. EVERYTHING.
For the second update, we’re asking all brands and content creators to listen up. We’re done with clickbait titles and so is Facebook (ugh, finally). Facebook’s judgment of quality content will become tougher and harsher as they’ve announced more focus will be placed on what you find qualitative as a user.
Through the new algorithm changes, Facebook measures the best content suited for your online behavior and interests. By weeding out clickbait and irrelevant content it pushes pages and brands to create valuable and relevant content. When publishing links, clickbait titles will be punished by limiting the possible reach the post could get. As a user, you can influence the algorithm by judging ads and post for yourself and letting Facebook know which posts are relevant for you or should be deleted from your timeline.
Beware, content creators, it’s time to step up your game and write valuable content that ties in with your brand, or Lord Zuckerberg will sentence you to a lifetime the pits of “no reach and engagement at all”.
The days of random ads about cat food and diapers are numbered. And we’re more than happy to finally receive the content we deserve.