From augmented and virtual reality to chatbots and social commerce, our digital landscape is evolving at a rapid pace. On the other hand, trends come and go… so which of 2019’s key social and content trends should you prioritize in your marketing strategies? We’ve got your back.
#01 – The Rise of Virtual Reality (VR) and Augmented Reality (AR)
Recently, brands such as Louis Vuitton and Mercedes-Benz already showed their love for Augmented Reality. Both of them involved the visual-centric nature of AR technology as a significant value-add at their events. In a different case, brands were using AR technology for e-commerce especially in situations where customers may not have access to the physical products they are considering. It’s not a surprise brands such as Mercedes-Benz, Louis Vuitton, Zara and IKEA already jumped on the AR bandwagon. Knowing that consumer industries such as consumer electronics, automotive, furniture, and fashion can benefit the most from leveraging AR technology.
#02 – Passive Viewing is a Thing of the Past
On your summer to-do list: gather consumer’s data based on their interactions and selections. Next, deliver hyper-personalized content to specific groups of audiences.
Why? Because 81% of 55 to 64-years-olds are watching videos online each month. At the same time, one in three social video viewers watch videos made by brands every month. As a brand, you have to make sure you adapt video content to platforms where your target audiences are. The increased use of Instagram Stories among consumers has led to a surge in vertical video formats, for example.
#03 – Personalization at Scale Becomes a Reality with Chatbots
From customer service to facilitating pre-orders and deliveries, ‘shiny objects’ evolved to vital tools that promote a wide range of functionalities. Studies predict people will have more daily conversations with bots than they will with their spouses by 2020. As a brand, you better unlock their full potential, by fully understanding your customer’s expectations, where the chatbot medium sits within their communications and customer experience strategies. Chatbots can also be useful for delivering personalized content to subscribers based on their needs.
#04 – The Rebirth of Social Commerce
Social media today has evolved to more than just a space for communication, content sharing, and news consumption. Social commerce must be viewed within the frame of omnichannel retail strategies and beyond clicking “buy” buttons on social platforms. Shoppers are increasingly making use of a multitude of channels when looking for and buying products online. Social channels can be used in conjunction with–and complementary to–other commerce channels to provide a convenient and seamless consumer experience at each stage of the purchase journey.
Social commerce is so far proving itself to be a promising form of content marketing that converts. The evolution of platforms such as Instagram Shopping and Pinterest Lens has allowed brands to not just engage target audiences more, but also offer a seamless transition from product discovery to purchase.