It’s no secret at all that we absolutely adore Instagram.

Just last month, they did all sorts of things concerning Pride Month. They developed a special “story circle” in all the colors of the rainbow, they made certain hashtags pop up in rainbow colors and you could enter the gender with which you identify in a custom entry field. Needless to say that we were very excited about these gender-inclusive options!

Nowadays, Instagram is working hard on updates – including new story features (like the “Join Chat” option) and the possibility to make stop-motion video’s, next to the superzooms and boomerangs. Very cool things are coming our way, but there’s one thing that we’re absolutely stoked about: Instagram is taking anti-bullying measures on their platform.

Cyber-bullying is a very critical issue in our society, more than 43% of kids have been bullied online. 1 in 4 even had it happen more than once and the worst thing is that nearly 70% of students see it happen online. These are numbers that we simply can’t ignore, especially with social media being a huge part of millennials lives. And that’s exactly what Instagram’s doing right now, they’ve had enough.

So here’s what they’ll do:

First of all, Instagram will send people a notification when they want to send a comment that’s considered offensive or mean before it’s posted. This way, people will have to think twice before they post a comment and reflect on what they wanted to say. Tests have shown that this feature really encourages people to undo their comment. That quick little review of your comment can do so much and prevent a person from feeling sad. So positive vibes only on Instagram! After all, we’re all here for those little heart things, aren’t we?

Image source: Instagram Press

In addition to that, Instagram created a feature like the “hide”-button on a Facebook page where you can hide a comment of someone who’s saying mean things. This means that the comment will only be visible to the person who posted the comment. Instagram called it “restrict”. People might be afraid to block the person who’s bullying them because it could escalate the situation and result in even more bullying, which is the last thing we want of course.

Image source: Instagram Press

A little goes a long way, so we’re very happy that these features came through. This means we’re one step closer to make social media a safe and peaceful place.

As Head of Instagram, Adam Mosseri states:

“It’s our responsibility to create a safe environment on Instagram. This has been an important priority for us for some time, and we are continuing to invest in better understanding and tackling this problem. I look forward to sharing more updates soon.“