Alpro

Every morning Eva and Yente kick off the day with Insta-worthy breakfast bowls. (Yep, crunchy muesli, different kinds of fruit, nuts, honey - all inclusive!) Anyway to the point: Could you imagine how excited those two foodies were (and still are) when Alpro became one of our client friends?

challenge

Summer is here, which equals get ready for the festivals! Also in 2017 Alpro will be represented at some well known Belgian festivals. Compared to other timetables their line-up is looking a bit different but even more tasty! Staying at Dreamville, and looking for a damn fresh start? Hurry up to Alpro’s Breakfast Bar, and enjoy your Insta - worthy breakfast bowl, smoothie and chai latté. We took care of their content strategy and creation before, during and after both #TML17 weekends. In a second stage of our friendship we will provide social media advice and content - as in creative copywriting, storytelling and design - on a monthly base.

audience

In the first stage we were facing a very specific audience: those who attending Tomorrowland, even more specific those who stay at the camping site. Even you scored tickets for the festival, it doesn’t equal you have access to Dreamville as well. That’s why audience determination was a very secure aspect is this Alpro case.

approach

Our social media storytellers and community masterminds provide Alpro with trendy social media content. Our main goal? Reaching and activating Alpro’s target audience. Let’s get this online conversation started!

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