Creating wonderful digital things for the ‘Big Four’, at WE LIKE YOU we already did. We were honored to improve Deloitte’s digital brand image during their Consumer Goods Hackathon. This 48-hour challenge was organized by Deloitte and in sponsorship with several global companies such as P&G, Bpost, AB Inbev and Danone.
These days, companies are facing a different kind of disruption: there is digital disruption in production, digital solutions for disruption in packaging and digital disruption via business models and approaches. During this hackathon, sponsoring companies and start-ups combined their experience and knowledge to create new and innovative solutions for consumers, organizations and industry over all. Many brainstorms, workshops, discussions and presentations about kick-ass ideas were followed one after the other. Our challenge was to keep partners and fans up to date on what happened on the P&G website. Yep, through digital communication.
During this project WE LIKE YOU was facing several target groups. There were Deloitte Belgium’s Facebook fans and Twitter followers and a very interested and active online start-up scene.
During the 48-hour challenge, WE LIKE YOU was part of Deloitte’s Belgium communication team. Couldn’t be there? No worries, you were able to enjoy the show through Deloitte Belgium's social media. We provided interesting social media content for Twitter and Facebook, related to what was happening as we were communication through these social channels. Our main objective was to boost their online storytelling. During the Consumer Goods Hackathon Live - communication through social media channels like Facebook and Twitter were the core element of Deloitte Belgium’s digital communication strategy. This strategy was driven by content and engaging stories to reach their target audience on all available social networks.