Sport Vlaanderen

Our 'sporty spice' attitude is reaching new levels.

challenge

At Sport Vlaanderen we think big-picture and draw inspiration from organic conversation on social platforms. The modern way of living equals several consequences, like inactivity. Our goal? Encourage and motivate different target groups to participate in sport, by giving Sport Vlaanderen a voice through social media.

audience

Together with, I am listening to the different target groups which Sport Vlaanderen is facing today, together we are building emotionally resonant brand experiences through social media channels such as Facebook, Instagram, LinkedIn and Twitter.

approach

We go high on findings from the social media insights. We develop an always-on, omni-channel social media strategy in partnership with Sport Vlaanderen social media community team, working across departments and agency teams to ensure that all parties stay true to the strategic vision and voice across channels 24/7, 365.

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