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LolaLiza

LolaLiza has been a staple in the Belgian fashion scene for years. Known for vibrant style and joyful design, the brand wanted to make its digital voice as warm and accessible as its in-store experience. And most of all? Activate its social community.

The real challenge

LolaLiza’s audience is loyal and vocal—but maintaining that level of engagement takes more than just content. The brand needed:

  • consistent community management

  • real-time customer dialogue

  • structured insights that could feed back into product and marketing.

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Our strategic take

We became the bridge between brand and customer. Not just responding to messages—but spotting patterns, tracking sentiment, and using social as a real-time intelligence tool.

What we made

  • A tailored tone-of-voice playbook for our team

  • End-to-end community management: comments, DMs, mentions

  • Weekly trend reports from live feedback

  • Constant collaboration with the LolaLiza marketing team through meetings and messaging channels

Why it matters

Today’s best brands aren’t just broadcast channels. They’re responsive, listening organisms. LolaLiza proves thattalking back is the new marketing.

Bonus: real-time insights around stock, sizing, and sentiment that informed broader business decisions.

+39% engagement +80% faster community

+ Steady traffic uplift via comment-driven CTA links

Next case

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Dr. Oetker