The real challenge
The brief: launch a summer campaign to drive awareness and boost online sales.
The challenge: compete in a saturated health & wellness space where every brand promises “energy,” “balance,” and “glow.” We had to make Purasana stand out—not by shouting louder, but by resonating deeper.
Our strategic take
Our insight: people don’t shop supplements—they shop aspirations. Summer is when routines get looser, people want to feel light, vibrant, and confident. So we shifted the conversation from product benefits to emotional lifestyle cues.
What we made
A sun-drenched creative concept rooted in “feel good fuel”
Instagram-first visuals with real creators mixing powders into summer moments (think: iced matcha on balconies, morning routines in bikinis)
Paid social that balanced aspirational visuals with smart targeting
Always-on content tailored to each platform’s vibe
We believe the best campaigns don’t interrupt—they invite. Purasana didn’t just push product. They became part of people’s sunny-day rituals.