Challenge
Storied fashion brand River Woods has a strong existing web and social media presence. However, there are many opportunities at hand to optimize content integrity, follower growth, channel engagement and most of all webshop purchases. With a focused strategy, the brand can benefit from a collective revamp of all digital efforts.
Audience
Business objectives for River Woods include the launch of an impactful brand identity and driving sales. Objectives for social media include awareness and engagement, which eventually lead to sales.
Approach
This is a project for which we not only created on-trend content, but also focused a lot on social media advertising. Thanks to a smart mix of the traditional marketing funnel and psychological principles, we were able to reach a very relevant audience and make engagement rates skyrocket like never before.
