The real challenge
River Woods had a loyal customer base, an impressive product range, and a strong brand image—but lacked a clear digital growth engine. There was no performance-focused funnel, no structured paid strategy, and no synergy between Instagram and e-commerce. In short: lots of style, little structure. The challenge? Turn social media into a sales machine without losing brand soul.
Our strategic take
We brought a performance-first mindset to a brand-first business. ROAS became our north star. Rather than just making content that looked good, we built a funnel that moved users from impression to conversion—strategically, creatively, and relentlessly.
What we made
Shopify ↔ Instagram integration for instant shopping
A scalable ad structure across Meta with weekly A/B testing
Scroll-stopping formats that balanced elegance and urgency
Content tailored to inspire and convert, from seasonal edits to offer-led carousels
The results
Good brands build awareness. Smart brands build systems. With the right funnel, River Woods turned social media into a growth engine—without trading elegance for clickbait.
All with a tightly managed budget and zero brand compromise.
