The real challenge
Unlike many players in the home improvement space, VDB speaks to a wide audience—from new homeowners to seasoned renovators. That required content across four platforms (Instagram, Facebook, TikTok, LinkedIn), each with its own tone, pace, and purpose. The mission: drive real conversions through real clarity.
Our strategic take
We approached each platform like a kitchen layout: built for function, but crafted for flow. The brand’s promise—one clear price, no surprises—became our creative backbone. We focused on emotional resonance and rational reassurance, while optimizing every asset for ROAS.
Approach
As we’re dealing with a lot of different audiences who all have their own reason for looking at the Vanden Borre Kitchen socials, we chose 4 different platforms to produce content for: Instagram, TikTok, Facebook and LinkedIn. The first two platforms are used mainly for inspiration through photo and video material, whereas the other two platforms are used for information about the company and promotions. Thanks to this mix, we can communicate all brand values accordingly.
What we made
A full-channel content plan with tailored visuals per platform
Graphic design and video built around daily relevance
Strategic paid ads with clear CTAs tied to specific funnel stages
Reporting cycles built on cost-per-click and conversion tracking
Why it matters
Sales don’t come from slick content alone. When every post, video, and ad has a role in your funnel, performance follows.
All while maintaining a sales-focused strategy across very different digital touchpoints.
