Step 1: Find your thing (and own it!)

Making videos about cooking, ASMR, memes, travel, and fitness all at once? Not the best move. People love creators with a clear focus. Just look at Nara Smith, who truly owns her niche. So, pick a topic that excites both you and your audience. It makes content creation easier and helps you stay authentic (because trust us, people can spot fakeness from miles away).

Nara Smith video

Our influencer marketer Amber suggests that once you've found a topic, break it down into smaller content pillars. “If fitness is your focus, don’t just post workouts - mix in meal preps, recovery tips, and mindset hacks. That way, you won’t feel stuck or run out of ideas. Just cycle through your pillars, and boom - fresh content keeps flowing!” - Amber

💡TIP: Keep in mind, the topic is you and you are the topic!

Step 2: Choose your playground

To figure this out, ask yourself three key questions:

1. What’s your goal?

2. Where is your audience?

3. Which content format suits you?

For viral trends and PR packages, TikTok & Instagram are great for short-form content and younger audiences. For long-form and monetization, YouTube is your best bet. Want to connect with professionals or older generations? Facebook & LinkedIn are ideal for business growth.

💡TIP: Master one platform first, build your presence, then scale up!

Step 3: Fuel your creativity

Alright, you’ve picked your topic and chosen your platform - now comes the real challenge: creating content. Let’s be honest, coming up with fresh ideas on your own can be tough. That’s why it helps to look at creators in your niche. What are they doing? What’s working for them? But remember, stay authentic and don’t just copy them!

Charlotte Janssens, a TikTok creator with 16K+ followers, suggests jotting down ideas as soon as they pop up: “Everything is content, but be selective. Live your life, observe, and ask yourself - is this fun or interesting enough to share?”

💡TIP: Inspiration is everywhere - just make sure to stay original and true to your style!

Step 4: Make content that pops

Jumping on trends? Great! But don’t just copy what’s already out there - add your own twist or, even better, create something fresh. As Amber puts it, “If you only follow trends, you won’t stand out. Focus on original, high-quality content instead of just chasing virality.”

And please, don't let a lack of videography skills stop you. You don't need a fancy camera - just grab your phone, use an easy editing app like CapCut, and start experimenting. Charlotte's biggest tip? Just do it! “I started with zero experience, and trust me, it’s easier than you think! My best advice? Invest in a tripod and a mic for stable footage and clear sound - because messy videos are a no-go!” - Charlotte

💡TIP: YouTube is packed with tutorials to help you level up your editing game.

Step 5: Stay seen & Show up

You need to be consistent in two things:

• Your tone of voice, your vibe: We’ve said it before, and we’ll say it again - stay true to your vibe! People follow you for your energy, your style, and the unique value you bring. So keep showing up authentically!

• Your posting schedule: The algorithm is basically that one friend who only texts you back if you keep the convo going. Post consistently to stay visible! Ideally daily, but if that’s too much, aim for 3-5 times a week. As Amber says, “Don’t vanish for weeks. Pick a schedule you can stick to and commit!”

Step 6: Let’s go!

Made it this far? You're officially ready to become a social media creator! Now comes the big leap: hitting that post button. “You might feel nervous and think, ‘Can it get any cringier with just 100 followers?’ or ‘What will people say about me?’” But trust us, you will grow! And that cringey feeling? It’ll fade,” says Charlotte. “Just do your thing, be yourself, and be proud of what you create!” 🚀