Challenge
While each brand has a distinct identity, GB Foods needed a cohesive and engaging social media presence to reach their diverse audiences. Initially, the focus was on community management, but soon the client wanted more – they needed content that would not only resonate with their existing followers but also attract new ones. This challenge extended across multiple brands, starting with the beloved sauce brand Devos & Lemmens.
Audience
From families who gather around the dinner table to enjoy delicious meals, to young professionals looking for quick, tasty food solutions, GB Foods’ brands cater to a wide demographic. Our target audience spans across social media platforms, particularly Facebook and Instagram, where we engage with both home cooks and food enthusiasts alike.
Approach
To bring the joy of mealtime to life through every post. We focused on capturing the happiness and connection that comes when people gather around the table, using vibrant, mouth-watering visuals and heartfelt messaging.To elevate the brand further, we conducted professional photoshoots, showcasing the products in real-life settings that our audience could relate to. The success of this approach led GB Foods to entrust us with the content creation for their other brands, Aïki, Royco, and Liebig.
Result
Our strategy paid off handsomely. For Devos & Lemmens alone, we achieved a monthly reach of approximately 1,165,000 impressions. The enhanced visuals and consistent, engaging content contributed to increased brand loyalty and visibility across all GB Foods brands. With content now covering all their key products, GB Foods has seen a significant boost in both community engagement and brand perception. A true recipe for success!
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+1,165mil impressions
