Explore social media's smart side… The use of AI

by Sara Van Hoeyveld · 12/04/2024

These days, artificial intelligence (AI) is all around us, even if we're not aware of it. Nearly every social media platform nowadays incorporates a touch of AI magic to make their platforms more interesting.

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So, let's take a look at how different social media channels use this smart technology to enhance your experience and add some extra fun and safety.

AI for fun

AI can be found everywhere in apps. Take for example 'My AI' and 'Dreams' on Snapchat, which can boost your creative brain and make your visions real. Or those awesome AI filters on Instagram and TikTok? AI is used for the duet effect on TikTok so that the two videos align side by side. Or say hello to the 'green screen' and create the coolest videos and photos!

AI for convenience

Get ready to be amazed by the magic of AI on several social media platforms like TikTok, Facebook, and Instagram! Thanks to AI, your feed is personalized based on your preferences, making sure your scrolling experience is more fun and enjoyable. AI also helps the creators optimize every video and post for maximum impact.

But wait, there's more! X, formerly known as Twitter, uses 'Grok,' an AI-chatbot that can answer almost any question with a bit of humor and with real-time knowledge about the world through the X platform. You also have 'My AI' from Snapchat that offers a similar experience, providing not only entertainment but can also answer general knowledge questions and provide advice on a wide range of topics.

AI for safety first

Safety comes first, right? Thank goodness for AI! Social media channels such as Facebook, WhatsApp, TikTok and also YouTube use AI to protect us. WhatsApp uses AI for sniffing out spam, while TikTok uses AI like a club bouncer, but now for identifying and removing videos that violate community guidelines. These are mainly videos that contain violence, hate or other harmful content.

And then you have Google playing a hero by introducing an AI-system for YouTube that scans YouTube’s homepage for sketchy content and analyzes videos for misleading titles or content. If you ever wonder what happens if you hit the ‘report’ button on a YouTube video, well this system reviews these reported videos and makes sure justice is served.

In conclusion, what we’ve seen so far is just the tip of the (A)Iceberg in the world of social media and there will be without a doubt many other applications, probably without us realizing it. Even WE LIKE YOU is using AI too, so brace yourselves, there will be a lot more in the future now that AI is really coming into the picture.