Short-form content: What’s hot and how to leverage it for your brand

by Marthe Oelbrandt · 20/04/2023

Gone are the days when people had the patience to watch long-form videos or read lengthy articles. With the rise of short-form content, people now crave for quick, easily digestible content that they can consume on-the-go. This trend has given birth to new social media platforms like TikTok, Instagram Reels, YouTube Shorts, and Facebook Watch. Let's take a look at these content platforms and how you can leverage them to boost your brand’s online presence!

Pexels ron lach 8371391


TikTok has taken the world by storm since its launch in 2018. The app’s personalized feeds of short, quirky videos set to music and sound effects have become immensely popular among all age groups. With its addictive quality and high levels of engagement, TikTok has become a go-to platform for both content creators and everyday users. As a brand, you can tap into TikTok’s huge user base and create viral content that resonates with your target audience.

Instagram Reels

Instagram Reels, launched in 2020, are similar to TikToks in many ways, but they offer a unique experience for creators and viewers alike. Reels have their own dedicated tab on the home feed navigation bar, making them more discoverable than other types of Instagram posts. Additionally, Reels are easy to edit, and you can combine video clips, audio, stickers, and text on a unified editing screen. With Reels, you can bring your Instagram feed to life and showcase your brand’s creativity. The Reels For You page is based on different data than the TikTok For You page, which is why you get to see different content on Instagram than on TikTok.

Youtube Shorts

As the pioneer of long-form video content, YouTube couldn’t stay behind in the race for short-form content. Launched in 2021, YouTube Shorts are 15-60 second videos designed to keep audiences entertained and engaged. They provide a unique opportunity for brands and creators to showcase their creativity and convert viewers into subscribers for their channel.

Facebook Watch

Facebook Watch is a video-on-demand platform that offers a blend of user-generated and high-quality content. With its emphasis on short-form content, Facebook Watch has become a popular platform for brands and creators to showcase their videos. By leveraging Facebook Watch, you can tap into Facebook’s massive user base and reach a wider audience for your brand.

Jump on the short-form content bandwagon

Short-form content is the future of social media, and it’s important for brands to stay ahead of the curve by leveraging these platforms. By creating engaging, entertaining, and informative content on platforms like TikTok, Instagram Reels, YouTube Shorts, and Facebook Watch, you can boost your brand’s online presence and connect with your target audience in new and exciting ways.

At WE LIKE YOU, we specialize in short-form video content creation. Our team of experts can help you create videos that showcase your brand’s personality and connect with your audience. Get in touch with us today and take your brand to the next level!