Why you should use Pinterest to boost your brand!

by Tine Van Nieuwenhuysen · 10/03/2022

We love Pinterest! It is the ultimate place to find inspiration. From trending outfits to the yummiest food recipes or even the most relaxing yoga poses. It’s the best way to digitally collect all possible ideas that you might want to try out. Okay, but how can this help me?

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Just like the other social media platforms, you can gain followers on your page. You can share your own content and people can find it through recommended posts or by searching a specific topic. This way, you can reach people who are really looking for the specific things that you might offer. Pinterest is a kind of visual search engine, which means it is also not as time sensitive as Instagram for example. It doesn’t matter if you want to post multiple pins at once. People will find it when they look for it.

When you save something from your website on Pinterest, your website will automatically be linked. This means that with one click on the photo or video that you have shared, people already get to your website. You can choose to post organic or paid pins. Posts on Pinterest don’t look like an advertisement, which makes people buy something faster, but it also helps with your brand image!

I want this, how do I do it?

First of all, it is important to know that 85% of Pinterest users are women between 25 and 54 years old. Most people will go on Pinterest to look for beauty, fashion, food, interior and lifestyle content. But no worries if this isn’t your target group, ‘cause more and more men and people younger than 25 are also starting to use Pinterest.

Here are some tips for you to get started:

#1 Be connected

Make sure that the photos you want to post on Pinterest are on your website. This way, your website will be linked to that post.

#2 Think ahead

People often look for very seasonal stuff. Do you have the best Christmas sweaters on your webshop? Make sure to post it early enough so people can find it when they need it.

#3 Give context

Use the picture that people will see on Pinterest in a blogpost. The best way to keep people engaged is to give more information when they clicked on your post. If they click on the post and see something that has nothing to do with that picture, they will leave.

So now you know why and how you should use Pinterest, stop reading and start pinning.